College of Communication

Strategic Communication: Public Relations and Advertising

Major | Minor | Three Year

| Bachelor of Arts

One of the first programs in the nation to blur the line between public relations and advertising, this major is home to courses that challenge you to develop strong research and analysis skills to help organizations make data-backed decisions to connect with key stakeholders through audience-centric communication.

Sample courses in this program include:

  • STR228, Promotional Writing II
  • STR251, Design and Production for Strategic Communication
  • STR329, Strategic Media Planning
  • STR424S, Public Communication Campaigns
  • STR351, Advanced Graphic Design
  • STR355, Photo Graphic Communication

Please visit the Butler University Bulletin for more course information.

Public Relations and Advertising: The Strategic Communication: Public Relations and Advertising major can be completed in a total of three years, which includes completing coursework during both summer terms. More information can be found here.

  • Advertising
  • Creative Design
  • Public Relations

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We live to create

Guided by one-on-one relationships with faculty, students in the College of Communication (CCOM) graduate as skilled communicators who are engaged citizens, prepared for careers in an ever-changing field. 

CCOM provides an experiential education through research, innovative facilities, community outreach opportunities, internships, clinical experiences, and student-run organizations. Students work side-by-side with media scholars and critics, strategic communicators, clinical researchers, and speech-language pathologists. And not just in the classroom, but in labs, studios, newsrooms, agencies, and communities. 

Graduates enter their first day on the job equipped with years of real work experiences that aligns with their passions and prepares them to succeed in both their careers and in life.