Strategic Communication: Public Relations and Advertising

MajorMinor3YRBachelor of Arts

Break Barriers. Build Brands.

Butler’s Strategic Communication: Public Relations and Advertising major stands at the forefront of innovative education. As one of the first programs in the nation to blur the traditional boundaries between these fields, our courses are designed to cultivate robust research and analysis skills.

As a student in our program, you’ll be empowered to make data-backed decisions, emphasized by audience-centric communication strategies preparing you to help organizations forge meaningful connections with key stakeholders. This major is a dynamic platform where creativity meets analytical prowess, setting the stage for the future leaders of integrated communication.

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Program Information

Curriculum

Students complete the program with the essential balance of theoretical and practical knowledge and skills to create and deliver messages targeted to a wide array of audiences: media, employees, customers, legislators, investors, and the community. Sample courses in this program include:

STR 228 – Promotional Writing II
STR 251 – Design and Production for Strategic Communication
STR 329 – Strategic Media Planning
STR 424S – Public Communication Campaigns
STR 351 – Advanced Graphic Design
STR 355 – Photo Graphic Communication

See all Strategic Communication: Public Relations and Advertising major curriculum information

See all Strategic Communication: Public Relations and Advertising minor curriculum information

Concentrations

Advertising
Creative Design
Public Relations

Three-Year Program

Public Relations and Advertising: The Strategic Communication: Public Relations and Advertising major can be completed in a total of three years, which includes completing coursework during both summer terms. More information can be found here.

The Butler Advantage

In this program, students “practice the profession” from day one and will:

Critique and evaluate the effectiveness of communication work products.

Research, analyze, interpret, evaluate, select, and organize data with the purpose of disseminating information to diverse audiences through written and/or visual communication.

Produce professional-quality communication materials, which demonstrates effective written, oral, visual, and/or technologically mediated communication skills.

Demonstrate team-building and collaborative skills.

Demonstrate and display a commitment to professional, ethical, and legal standards and responsibilities.

Meet Your Faculty

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Abbey Levenshus

Associate Professor – Strategic Communication

Dr. Abbey Levenshus serves as Associate Professor and Chair in the Department of Strategic Communication. She teaches undergraduate courses in basic and advanced strategic communication, including writing, digital and social media marketing, and case…
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Robert Schultz

Lecturer – Strategic Communication

Bob Schultz, APR, Fellow PRSA is a fulltime Strategic Communication Lecturer and serves as the Internship Director for Butler’s College of Communication where he also regularly leads courses connecting Butler students to large-scale Indy events.

Current Student Story

Samantha Plumridge, a Strategic Communication major, talks about her experience as a media intern at Medxcel.

Samantha’s Story

Learn more about the strategic communication program

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Whatever path you’re interested in pursuing, there’s a place for you at Butler.

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