Marketing
Program Information
Sample courses in this program include:
- MK 380 – Introduction to Marketing Management
- MK381 – Salesmanship and Sales Management
- MK384 – Marketing Analytics
- MK385 – Marketing Research
- MK386 – Health Care Marketing
- MK471 – Advertising and Promotion Management
- MK473 – Retailing
- MK480 – Marketing Management/Strategy
- MK483 – Consumer Behavior
- MK486 – Digital Marketing
- MK491 – International Marketing
- MK495 – Special Topics in Marketing (AI in Marketing)
- MK495 – Special Topics in Marketing (eSports Marketing)
See all Marketing major curriculum information
See all Marketing minor curriculum information
The Marketing major can be completed in a total of three years. More information can be found here.
My major gave me a very strong foundation in how a business is managed.
“I came in as a Marketing major because I was (and still am) very interested in how companies differentiate themselves and how they portray value to their customers based on what it is that they do or offer. I’m also a huge people person and love building new relationships with those around me, so a combination of these things made Marketing a clear fit.”
Charlie Griswold ’22
Accelerated Development Program Associate, Roche Diagnostics
Marketing FAQs
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Whatever path you’re interested in pursuing, there’s a place for you at Butler.