Lacy School of Business

Marketing

Major | Minor

| Bachelor of Science

Marketing students will be exposed not only to marketing, but all aspects of business—making our program a truly transformative educational experience. You will learn the latest trends in marketing, including digital marketing, international marketing, and marketing analytics. And the hands-on experience you’ll gain via two internships and coursework set our marketing students up for success. In fact, many firms hire more than one Butler Marketing major at time, and come back year-after-year seeking more Butler talent.

Sample courses in this program include:

  • MK381, Salesmanship and Sales Management
  • MK384, Marketing Analytics
  • MK386, Health Care Marketing
  • MK471, Advertising and Promotion Management
  • MK473, Retailing
  • MK486, Digital Marketing

Please visit the Butler University Bulletin for more course information.

  • Art + Design
  • Entrepreneurship and Innovation
  • Finance
  • Strategic Communication: Public Relations and Advertising

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Graduate with four years of experience.

Through market-centric programming, deep business-to-education collaboration, and a dedicated career mentor, the Lacy School of Business (LSB) equips its students with the skills and knowledge to sharpen their competitive edge. 

LSB not only requires that every student have two internships; we also help you secure them. All of our students start a business in their second year, and experiential opportunities are incorporated into business courses each semester. 

The combination of a Butler education plus four years of real-world business experience and professional career mentoring is reflected in the success of our graduates, many of whom land positions right out of college that are intended for professionals with three or more years of work experience.