Marketing

MajorMinor3YRBachelor of Science

Make Your Mark.

Butler’s Marketing program is anything but traditional. Here you’ll explore the multifaceted world of business, gaining a holistic understanding that will set you apart in the competitive landscape. We ensure you stay at the forefront of marketing trends by delving into areas like digital marketing, artificial intelligence (AI) in marketing, international marketing, and marketing analytics, equipping you with the knowledge and skills that are highly sought after in today’s dynamic business environment.

Our Marketing students are primed for success, often becoming sought-after assets for firms. Many companies return to recruit more Butler Marketing majors, a testament to the excellence and caliber of talent our program nurtures.

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Program Information

Curriculum

Sample courses in this program include:

MK 380 – Introduction to Marketing Management
MK381 – Salesmanship and Sales Management
MK384 – Marketing Analytics
MK385 – Marketing Research
MK386 – Health Care Marketing
MK471 – Advertising and Promotion Management
MK473 – Retailing
MK480 – Marketing Management/Strategy
MK483 – Consumer Behavior
MK486 – Digital Marketing
MK491 – International Marketing
MK495 – Special Topics in Marketing (AI in Marketing)
MK495 – Special Topics in Marketing (eSports Marketing)

See all Marketing major curriculum information

See all Marketing minor curriculum information

Three-Year Program

The Marketing major can be completed in a total of three years. More information can be found here.

The Lacy School of Business ensures the success of its students.

“Being a Marketing and Finance double major, I was able to experience a variety of business aspects throughout my time at Butler that I truly believe have prepared me for my future career and life. Butler has taught me how to foster real connections with those around me.”

Leah Rubino ’24
Marketing and Finance double major

Marketing FAQs

A marketing degree shows employers you are a business graduate specialized in messaging, content creation, analyzing trends, and considering how certain audiences think. Earning a Marketing degree at Butler means you’ll gain hands-on experience, develop real marketing plans, work with local businesses to solve problems, and integrate technology into your approach, from digital tools to artificial intelligence.

While graduates with degrees in journalism, advertising, writing, communications, and other fields often find themselves in marketing careers, earning a degree in marketing can give you the competitive edge you need to stand out. Studying marketing specifically provides students with experience using digital tools developed for marketers, understanding how businesses operate, creating messaging and brand strategies, and more. The Butler Marketing program requires the completion of two internships so you can bolster your resume prior to graduation.