Strategic Communication: Public Relations and Advertising

MajorMinor3YRBachelor of Arts

Break Barriers. Build Brands.

Butler’s Strategic Communication: Public Relations and Advertising major stands at the forefront of innovative education. As one of the first programs in the nation to blur the traditional boundaries between these fields, our courses are designed to cultivate robust research and analysis skills.

As a student in our program, you’ll be empowered to make data-backed decisions, emphasized by audience-centric communication strategies preparing you to help organizations forge meaningful connections with key stakeholders. This major is a dynamic platform where creativity meets analytical prowess, setting the stage for the future leaders of integrated communication.

Program Information

Curriculum

Students complete the program with the essential balance of theoretical and practical knowledge and skills to create and deliver messages targeted to a wide array of audiences: media, employees, customers, legislators, investors, and the community. Sample courses in this program include:

  • STR 228 – Promotional Writing II
  • STR 251 – Design and Production for Strategic Communication
  • STR 329 – Strategic Media Planning
  • STR 424S – Public Communication Campaigns
  • STR 351 – Advanced Graphic Design
  • STR 355 – Photo Graphic Communication

See all Strategic Communication: Public Relations and Advertising major curriculum information

See all Strategic Communication: Public Relations and Advertising minor curriculum information

Concentrations
  • Advertising
  • Creative Design
  • Public Relations
Three-Year Program

Public Relations and Advertising: The Strategic Communication: Public Relations and Advertising major can be completed in a total of three years, which includes completing coursework during both summer terms. More information can be found here.

The Butler Advantage

In this program, students “practice the profession” from day one and will:

Critique and evaluate the effectiveness of communication work products.

Research, analyze, interpret, evaluate, select, and organize data with the purpose of disseminating information to diverse audiences through written and/or visual communication.

Produce professional-quality communication materials, which demonstrates effective written, oral, visual, and/or technologically mediated communication skills.

Demonstrate team-building and collaborative skills.

Demonstrate and display a commitment to professional, ethical, and legal standards and responsibilities.

Meet Your Faculty

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Headshot of Abbey Levenshus
Abbey Levenshus
Associate Professor – Strategic Communication
Dr. Abbey Levenshus serves as Associate Professor and Chair in the Department of Strategic Communication. She teaches undergraduate courses in basic and advanced strategic communication, including writing, digital and social media marketing, and case…
View more about Abbey Levenshus
Headshot of Robert Schultz
Robert Schultz
Instructor
Bob Schultz, APR, Fellow PRSA is has been an adjunct member of the Butler faculty since 2006 working now in the College of Communications. Professor Schultz is the full time  Senior Vice President of Marketing,Communications and Events for Downtown…
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Learn more about the strategic communication program

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Whatever path you’re interested in pursuing, there’s a place for you at Butler.

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